Even before Covid 85% of your consumers were already working out at home, we're now entering a new age of fitness, where clubs are uniquely placed to meet growing consumer demand for a blend between online and offline fitness services. What does this mean for your Club and have you considered your Digital Strategy for 2021 and beyond?
This week I'm joined by Leanne Mills, Fitness Coordinator - Group Ex, East Riding and Kate Day, National Commercial Product Manager, Fusion Lifestyle. Since the beginning of the pandemic Fusion have seen upwards of 8000 subscribers to LMOD with close to a quarter of a million workout streams. Fusion are also just about to launch Les Mills Content. Similarly, East Riding of Yorkshire offered their members a free 60 day trial with LMOD Affiliate, over 65% of these triallists have continued with their subscription when the trail ended.
Join me as we learn more about these Club's successes and how they have formed and implemented their Digital Strategies to support their business and drive engagement with members.